About us

Bruce is an app that gives people an easy way to vary their training and contributes to more diversity and innovation in the training market. A membership with Bruce gives you access to train at hundreds of studios and gyms that are connected to our platform. Choose freely between gym, swimming, yoga, dance, crossfit, climbing, racket sports and much more.

Thanks to Bruce, our partner studios reach a wider audience, fill up their classes more easily and get paid for each visit a Bruce member makes to them.

Magnus Elm and Anton Holmquist
Magnus Elm and Anton Holmquist

Bruce was founded by Magnus Elm and Anton Holmquist, in 2015. They were tired of traditional gym chains and their customer service and disliked the feeling of being locked to only one gym to train at. They decided to build a training service they wanted for themselves. A membership where you can train wherever you want - and gather everything in one app. Today we have come a long way, and get to work with Sweden's best training entrepreneurs and studios.